Self-Publishing Pros and Cons
When it comes to publishing a book, there are two main options: indie publishing and traditional publishing. Each has its own advantages and disadvantages, so it’s important to weigh the pros and cons before making a decision. Let’s take a look at some of the most important things to consider!
Indie publishing is when an author self-publishes their book. This means that the author is responsible for all aspects of the publishing process, from editing and formatting to marketing and distribution. Indie publishing gives authors more control over their work, but it also requires more work and investment.
Pros of Indie Publishing
Control: Indie authors have complete control over their work, from the cover design to the marketing strategy.
Royalties: Indie authors earn higher royalties than traditional authors, typically 70% or more of the retail price.
Speed: Indie authors can publish their books more quickly than traditional authors, who often have to wait months or even years for their books to be published.
Cons of Indie Publishing
Cost: Indie authors must pay for all aspects of the publishing process, including editing, formatting, marketing, and distribution. This can be a significant investment, especially for first-time authors.
Marketing: Indie authors are responsible for marketing their own books. This can be a challenge, especially if the author is not experienced in marketing.
Exposure: Indie books are often less visible than traditional books, which are promoted by publishers. This can make it more difficult for indie authors to find readers and build a platform.
Traditional Publishing
Traditional publishing is when a publisher selects an author’s manuscript and publishes it. The publisher handles all aspects of the publishing process, from editing and formatting to marketing and distribution. Traditional publishing can be a great way for authors to get their books into the hands of readers, but it can also be difficult to get a book traditionally published.
Pros of Traditional Publishing
Exposure: Traditional publishers have the resources to market and distribute books, which can help indie authors reach a wider audience.
Expertise: Traditional publishers have experienced editors and marketers who can help authors improve their work and reach more readers.
Advance: Traditional publishers often offer authors an advance, which is a payment that is made before the book is published. This can help authors cover the costs of self-promotion and marketing.
Cons of Traditional Publishing
Control: As companies with their own goals, style guide, and preferences, they have the final say over all aspects of a book’s publication, including the cover design, marketing strategy, and even the content of the book.
Royalties: Traditional authors typically earn lower royalties than indie authors, typically around 10% of the retail price.
Time: It can take months or even years for a book to be published traditionally.
Agents: Most traditional publishers don’t accept unsolicited manuscripts, meaning authors often have to query hundreds of agents before finding someone who will advocate for their book–and negotiate a fair rate for royalties.
The decision of whether to indie publish or traditionally publish is a personal one. There is no right or wrong answer, and the best option for you will depend on your individual circumstances and goals. If you are looking for more control over your work and higher royalties, indie publishing may be a good option for you. If you are looking for the help of a publisher to market and distribute your book, traditional publishing may be a better choice. For the indecisive, you could also pursue hybrid publishing, which is a happy medium between the two–but that’s a topic for another day!
